Felix acts as the Head Of Data & Engineering at Ydigital Agency, serving as the chief architect behind the agency’s technical infrastructure and data strategy. He oversees complex data integrations, Martech stack development, and AI implementation, ensuring that clients build robust digital ecosystems rather than just running ads. His work focuses on the convergence of marketing and engineering, providing the server-side precision and compliance architecture required to succeed in a privacy-first digital world.
Felix has an extensive background in high-growth environments, having previously worked with companies recognized on the Inc. 5000 list. His career is defined by his deep expertise in data integration and Fintech solutions, where he has successfully deployed enterprise-grade CRMs and AI-driven analytics platforms. He is an expert in data compliance and consent architecture, ensuring that all tracking and data collection methods meet rigorous international standards while still delivering the actionable insights needed for scaling revenue.
In his role at Ydigital, Felix bridges the gap between technical complexity and business utility. He leads the development of proprietary data solutions that allow clients to bypass client-side tracking limitations, ensuring accurate attribution and smarter decision-making. His leadership ensures Ydigital remains at the cutting edge of AI and Martech innovation.